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Competition in the Pharmaceutical Industry : How Do Quality Differences Shape Advertising Strategies?

de Frutos, Maria Angeles - 2016

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …. We show that advertising intensities are strategic substitutes, with the better quality drugs being the ones that are … loyalty is endogenously determined by promotional effort. The model's main results on advertising and pricing strategies are …

Persistent link: https://www.econbiz.de/10012986489

Pioneering Advantage in Generic Drug Competition

Yu, Yu - 2014

the effects of prices, detailing, sampling, journal advertising, time-in-market, and molecule-specific characteristics … effectiveness of advertising and pricing between earlier versus later entrants …

Persistent link: https://www.econbiz.de/10012709667

Extra costs of integrity : pharmacy markups and generic substitution in Finland

Izhak, Olena - 2019

I evaluate how the probability of substitution of a prescribed drug in a pharmacy depends on the pharmacists' profits and patients' out of pocket costs. I use Finnish population-wide data covering all prescriptions of three popular antidepressants. I find that one euro increase in the total...

Persistent link: https://www.econbiz.de/10011954334

Pricing and Reimbursement in U.S. Pharmaceutical Markets

Berndt, Ernst R.; Newhouse, Joseph P. - 2010

In this survey chapter on pricing and reimbursement in U.S. pharmaceutical markets, we first provide background information on important federal legislation, institutional details regarding distribution channel logistics, definitions of alternative price measures, related historical...

Persistent link: https://www.econbiz.de/10014191301

Generic Drugs in Spain : Price Competition versus Moral Hazard

Moreno-Torres, Iván - 2011

This paper examines competition between generic and brand-name drugs in the regulated Spanish pharmaceutical market. A nested logit demand model is specified for the three most consumed therapeutic subgroups in Spain: statins (anticholesterol), selective serotonin reuptake inhibitors...

Persistent link: https://www.econbiz.de/10013124302

What If There Was a Stronger Pharmaceutical Price Competition in Spain? When Regulation Has a Similar Effect to Collusion

Moreno-Torres, Iván - 2011

This paper examines statins competition in the Spanish pharmaceutical market, where prices are highly regulated, and simulates a situation in which there is unrestricted price competition. A nested logit demand model is estimated with a panel of monthly data for pharmaceuticals prescribed from...

Persistent link: https://www.econbiz.de/10013124304

Squeezing the Last Drop Out of Your Suppliers : An Empirical Study of Market‐Based Purchasing Policies for Generic Pharmaceuticals

Bergman, Mats; Granlund, David; Rudholm, Niklas - 2023

We study the effect of the degree of exclusivity for the lowest bidder on the average price of generic pharmaceuticals in the short and long terms. Our results indicate that a 1-percentage-point gain in market share of the lowest bidder reduces average costs by 0.2% in the short term and 0.8% in...

Persistent link: https://www.econbiz.de/10014260734

Entry Threats and Pricing in the Generic Drug Industry

Tenn, Steven - 2012

We use the unique regulatory environment of the pharmaceutical industry to examine how potential competition affects generic drug pricing. Our identification strategy exploits a provision of the Hatch-Waxman Act that awards 180 days of marketing exclusivity to the first valid generic drug...

Persistent link: https://www.econbiz.de/10013116050

Umbrella Branding in Pharmaceutical Markets

Suppliet, Moritz - 2017

product categories. This paper investigates how advertising in the market of over-the-counter (OTC) drugs affects the decision … to identify the effect of advertising and find positive effects of umbrella branding on sales of prescription drugs …. Umbrella branding results in market expansion, particularly for generic firms which invest in OTC drug advertising. If the …

Persistent link: https://www.econbiz.de/10012947424

Performance Effects of Imitative Entry

Ethiraj, Sendil K. - 2015

This paper examines how waiting to imitate a product affects the performance of the imitator compared to the innovator. Specifically, we address two research questions. Under what conditions does imitation erode the advantage of the innovator? What strategies of imitators help overcome the...

Persistent link: https://www.econbiz.de/10012750295

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