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Pharmaindustrie
Advertising
6
Arzneimittel
5
Pharmaceuticals
5
USA
4
United States
4
Werbung
4
Advertising effects
3
Direct marketing
3
Direktmarketing
3
Social marketing
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Werbewirkung
3
DTC prescription drug advertising
2
Emotion
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Ethics
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Gesundheit
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Gesundheitsmarketing
2
Gesundheitspolitik
2
Health
2
Health care marketing
2
Health policy
2
Interviews
2
Pharmaceutical industry
2
Pharmaceutical products
2
Trust
2
Advertising planning
1
Biased elaboration
1
Bibliometrics
1
Bibliometrie
1
Confidence
1
Consumer behaviour
1
Convenient care
1
Demographics/socio-economic status
1
Direct selling
1
Direct-to-consumer
1
Direct‐to‐consumer
1
Drugs
1
E-Health
1
E-health
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Ethik
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English
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Mackert, Michael
2
Ball, Jennifer
1
Ball, Jennifer G.
1
Eastin, Matthew S.
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
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ECONIS (ZBW)
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Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer
;
Mackert, Michael
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10009790622
Saved in:
2
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
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