Marketing medical implants: new challenges and concerns
Year of publication: |
2009
|
---|---|
Authors: | Mackert, Michael ; Harrison, Tracie |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 26.2009, 1, p. 4-5
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pharmaceuticals industry | Advertising | Consumer marketing | Medical products |
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