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ECONIS (ZBW)
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Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
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1983
Persistent link: https://www.econbiz.de/10000055295
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Explicating the inductive realist model of theory generation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 20-27
Persistent link: https://www.econbiz.de/10011294204
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The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
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Understanding marketing's philosophy debates : a retrospective on seven key publication events
Hunt, Shelby D.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 351-378
Persistent link: https://www.econbiz.de/10010414281
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