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Managing change in distribution : achieving success on the way to "multi-channel 2.0"
Sauer, Achim; El-Ansary, Adel I.; Tomczak, Torsten; … - In: Handbuch Multi-Channel-Marketing, (pp. 221-233). 2007
Persistent link: https://www.econbiz.de/10003434856
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Multi-Channel Management im CRM
Schögel, Marcus; Binder, Jochen; Schmidt, Inga; Sauer, … - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 559-597). 2011
Persistent link: https://www.econbiz.de/10008858196