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Budzanowska-Drzewiecka, Małgorzata (ed.); … - 2016 - First edition

Persistent link: https://www.econbiz.de/10011622710

Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers

Budzanowska-Drzewiecka, Małgorzata - In: Challenges related to new segments and market trends, (pp. 73-86). 2016

Persistent link: https://www.econbiz.de/10011666575

Does a global young consumer exist? : a comparative study of South Korea and Poland

Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 47-61

Korea and Poland, we show similarities and differences in their reaction to modern socio-cultural trends influencing …

Persistent link: https://www.econbiz.de/10012116439

Generation Y on the e-commerce market : comparison between Polish and South Korean young consumers behaviour

Korzeniowska, Aleksandra - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 33-48

This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...

Persistent link: https://www.econbiz.de/10012116452