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Determinanty i wyzwania gospodarki ´swiatowej

Najlepszy, Eugeniusz (contributor); … - 2009

Persistent link: https://www.econbiz.de/10003916473

Perceptions of the results of cooperation with rivals : the perspective of Danish, Japanese and Polish companies ; does the cultural background matter?

Jankowska, Barbara; Bartosik-Purgat, Małgorzata - In: The Poznań University of Economics review 12 (2012) 4, pp. 14-27

Persistent link: https://www.econbiz.de/10010200720

Polish exporters' use and perception of various sources of market information

Bartosik-Purgat, Małgorzata; Schroeder, Jerzy - In: The Poznań University of Economics review 14 (2014) 2, pp. 97-117

Persistent link: https://www.econbiz.de/10010396138

Young consumer perception towards family firms : relationship building and gender

Bednarz, Joanna; Bartosik-Purgat, Małgorzata; … - In: Entrepreneurial business and economics review : EBER 10 (2022) 1, pp. 161-174

Objective: The objective of the article is to investigate young consumer perception of family firms (FFs) used in the process of relationship building. It also stresses the importance of gender roles within this representative group. Research Design & Methods: Following a literature review, a...

Persistent link: https://www.econbiz.de/10012803415

Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia

Bartosik-Purgat, Małgorzata; Filipchuk, Oxana; Hinner, … - In: Managing global transitions : international research journal 15 (2017) 4, pp. 341-363

Persistent link: https://www.econbiz.de/10012135702

Exploiting e-commerce trends for international market expansion : the perspective of Polish fashion firms

Bartosik-Purgat, Małgorzata; Jankowska, Barbara - In: European journal of international management : EJIM 14 (2020) 6, pp. 1049-1069

Persistent link: https://www.econbiz.de/10012316161

A new wave and the ripples it makes : post-transition firm’s digital maturity and its consequences in global value chains

Jankowska, Barbara; Götz, Marta; Mińska-Struzik, Ewa; … - In: Entrepreneurial business and economics review : EBER 12 (2024) 1, pp. 135-152

Objective: The objective of the article is to assess the firms' digital maturity and examine how the adoption of Industry 4.0 solutions affects global value chain (GVC) relationships. Research Design & Methods: The study combined a critical literature review with quantitative empirical research....

Persistent link: https://www.econbiz.de/10014550392