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Strategisches Marketing : Führungskonzept und Promoter des Reengineering
Schließmann, Christoph Philipp - 1995
Persistent link: https://www.econbiz.de/10000543183
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Essays on monetary policy interactions with fiscal policy and financial markets
Niemann, Stefan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003652546
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Technology and innovation : patent-based evidence
Zloczysti, Petra - 2010
Persistent link: https://www.econbiz.de/10009125292
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Competitive pressure and technological degree of the product portfolio : implications for firm performance
Sebrek, Szabolcs Szilárd; Garrido, Betsabé Pérez - In: Acta oeconomica : periodical of the Hungarian Academy … 65 (2015) 2, pp. 211-229
Persistent link: https://www.econbiz.de/10011736842
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On marketing strategies with options : a technique to measure risk and return
Hauser, R. J.; Eales, J. S. - In: The journal of futures markets 6 (1986) 2, pp. 273-288
Persistent link: https://www.econbiz.de/10003534860
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Cause Marketing : Spillover Effects of Cause-Related Products in a Product Portfolio
Krishna, Aradhna - 2015
utility benefit to consumers from cause marketing (CM) and a spillover benefit onto other products in the portfolio. Linking …
Persistent link: https://www.econbiz.de/10013030026
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Essays on the interaction between financial and real sectors
Cheng, Tun-kung - 1995
Persistent link: https://www.econbiz.de/10001426849
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Portfolio models of journal pricing: print v. digital
McCabe, Mark J. (contributor) - In: 5th Workshop on the Economics of Information and …. 2002
Persistent link: https://www.econbiz.de/10001689551
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Essays in industrial organization and asset allocation
Deuflhard, Florian - 2018
Persistent link: https://www.econbiz.de/10012003610
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Marketing strategies and portfolio analyses
Krug, Kersti; Weinberg, Charles B. - In: The Routledge companion to nonprofit marketing, (pp. 75-91). 2008
Persistent link: https://www.econbiz.de/10003592595