Angesichts der Individualisierung des Konsumentenverhaltens und der damit verbundenen Fragmentierung der Märkte nimmt die Mehrmarkenstrategie in vielen Branchen eine bedeutende Stellung ein. Neben vielfältigen Chancen offenbart eine parallele Führung mehrerer selbständiger Marken im gleichen...

Product scope adjustment is a key mechanism through which multi-product firms achieve efficient resource allocations. In this paper, we take a novel perspective to study firms' product scope adjustment behavior through the lens of asset pricing. Using a unique panel scanner data set containing...

Global climate change and other environmental challenges require the development of new energy technologies with lower emissions. In the near-term, R&D investments, either by government or the private sector, can bring down the costs of these lower emission technologies. However, the results of...