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Advertising Exposure and Portfolio Choice : Estimates Based on Sports Sponsorships
Branikas, Ioannis - 2019
's stock as well as its products. I construct a dataset of publicly traded sports sponsors in the US and develop an instrument … professional sports teams are sponsored by a given company, local or non-local, are more likely to purchase stocks in that company …. The portfolio effects from sports sponsorships are large and suggest that advertising is even more important than local …
Persistent link: https://www.econbiz.de/10012898006
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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Nautical small-scale sports events portfolio : a strategic leveraging approach
Pereira, Elsa C. S.; Mascarenhas, Margarida V. M.; … - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10011301897
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The Kelly criterion in blackjack sports betting, and the stock market
Thorp, Edward O. - 2006
Persistent link: https://www.econbiz.de/10003356696
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How to play fantasy sports strategically (and win)
Haugh, Martin B.; Signal, Raghav - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 72-92
Persistent link: https://www.econbiz.de/10012435254
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Picking winners : diversification through portfolio optimization
Liu, Ju; Changchun, Liu; Teo, Chung-Piaw - In: Production and operations management : the flagship … 32 (2023) 9, pp. 2864-2884
Persistent link: https://www.econbiz.de/10014369476
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Learning Optimal Online Advertising Portfolios with Periodic Budgets
Baardman, Lennart - 2019
Online advertising enables advertisers to reach customers with personalized ads. Advertisers need to determine the right targets for their ads and how much they are willing to pay to engage those targets. A large portion of online ads are priced using real-time auctions, thus advertisers need to...
Persistent link: https://www.econbiz.de/10012891264
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The role of the fit construct and sponsorship portfolio size for event sponsorship success : a field study
Bruhn, Manfred; Holzer, Matthias - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 874-893
Persistent link: https://www.econbiz.de/10011298080
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The Endowment Model and Modern Portfolio Theory
Dimmock, Stephen G. - 2019
We develop a dynamic portfolio-choice model with illiquid alternative assets to analyze conditions under which the “Endowment Model,” used by some large institutional investors such as university endowments, does or does not work. The alternative asset has a lock-up, but can be voluntarily...
Persistent link: https://www.econbiz.de/10012892568
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The Endowment Model and Modern Portfolio Theory
Dimmock, Stephen G. - 2019
We develop a dynamic portfolio-choice model with illiquid alternative assets to analyze conditions under which the “Endowment Model,” used by some large institutional investors such as university endowments, does or does not work. The alternative asset has a lock-up, but can be voluntarily...
Persistent link: https://www.econbiz.de/10012893321