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Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
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Customer portfolio management (CPM) for improved customer relationship management (CRM) : are your customers platinum, gold, silver, or bronze?
Thakur, Ramendra; Workman, Letty - In: Journal of business research : JBR 69 (2016) 10, pp. 4095-4102
Persistent link: https://www.econbiz.de/10011553927
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Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per - In: The journal of product & brand management 24 (2015) 6, pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
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Re-Examining Customer Profitability : A New Approach to Differentiating Customer Portfolio
Tien, Terence - 2014
taking competition and dynamic customer behavior into account which is motivated by resource-advantage theory. Second, I … analysis and cluster analysis. I apply hyperbolic discounting theory and cross-subsidy theory to develop hypotheses between …
Persistent link: https://www.econbiz.de/10013049120
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A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh; Sinha, Shameek - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
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How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
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Customer Momentum
Pinchuk, Mykola - 2023
This paper examines customer momentum, defined as a positive relationship between a firm's returns and past returns of its customers. I confirm previous evidence (Cohen and Frazzini 2008) that customer momentum is both statistically and economically significant. Long-short equally-weighted...
Persistent link: https://www.econbiz.de/10014254911
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Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas; Lemmens, Aurélie; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
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The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
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Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 621-640
Persistent link: https://www.econbiz.de/10010468418