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How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
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Umbrella brand price premiums : effects of compatibility, similarity, and portfolio size
Liu, Xin; Hu, Michael Y. - In: The journal of product & brand management 20 (2011) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10009007092
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Trademark portfolio and enterprise performance : systematic literature review
Huaqing, Ran; Pereira, Leandro; Xiao, Yangao - In: International journal of intellectual property … 12 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013256142
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Modeling and estimating the credit cycle by a probit-AR(1)-process
Höse, Steffi; Vogl, Konstantin - 2005
Persistent link: https://www.econbiz.de/10013441119
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Predicting the credit cycle with an autoregressive model
Höse, Steffi; Vogl, Konstantin - 2005
Persistent link: https://www.econbiz.de/10013441120
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Markenportfolio
Freter, Hermann; Wecker, Florian; Baumgarth, Carsten - In: Marketing-Management und Unternehmensführung : …, (pp. 389-419). 2002
Persistent link: https://www.econbiz.de/10001653315
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So you want to buy a brand?
Swaminathan, Vanitha; Dawar, Niraj; Hulland, John - 2007
Persistent link: https://www.econbiz.de/10003647480
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Brand portfolio strategy
Calkins, Tim - In: Kellogg on branding : the marketing faculty of the …, (pp. 104-125). 2005
Persistent link: https://www.econbiz.de/10003285343