Online advertising enables advertisers to reach customers with personalized ads. Advertisers need to determine the … portfolios while taking into account some limitations inherent to online advertising. We study this problem as a Multi … total cost of auction payments within the advertising budget. In this paper, we formulate the problem and develop an …

Prior studies have found that a firm's advertising for one of its products can spill over and enhance sales for other … existing products with the same brand name. This study examines whether the advertising spillover effect exists in the mutual …'s advertising, results indicate that fund family's advertising can significantly increase the family cash flows for large fund …

Product market advertising, by acting as a costly signal of quality, is thought to increase the demand for a company … for investor exposure to advertising via these sponsorships. I show that investors living in a city where major …. The portfolio effects from sports sponsorships are large and suggest that advertising is even more important than local …