Pineda-Escobar, Maria Alejandra - In: Innovation & management review 19 (2022) 3, pp. 192-207
Purpose - This exploratory research aims to analyze sustainable innovation in the context of inclusive business in …, consistent with reports found in the literature. The authors found that sustainable innovation takes place when introducing new … products/services/processes that respond to the needs of the bottom of the pyramid (BoP) population, or modifying existing …