Similar Search Results

Effects of power and individual-level cultural orientation on preferences for volunteer tourism

Wong, Jimmy; Newton, Joshua D.; Newton, Fiona J. - In: Tourism management : research, policies, practice 42 (2014), pp. 132-140

Persistent link: https://www.econbiz.de/10010354121

This is your stomach speaking : anthropomorphized health messages reduce portion size preferences among the powerless

Newton, Fiona J.; Newton, Joshua D.; Wong, Jimmy - In: Journal of business research : JBR 75 (2017), pp. 229-239

Persistent link: https://www.econbiz.de/10011699862

Resolving contradictions in instiutional demand through loose coupling

Newton, Joshua D.; Ewing, Michael; Collier, Paul - In: Industrial marketing management : the international … 43 (2014) 5, pp. 747-753

Persistent link: https://www.econbiz.de/10010404133

Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless

Newton, Joshua D.; Wong, Jimmy; Newton, Fiona Joy - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1137-1158

Persistent link: https://www.econbiz.de/10011608881

Listerine – for the bridesmaid who’s never a bride

Newton, Joshua D.; Wong, Jimmy; Newton, Fiona Joy - In: European Journal of Marketing 50 (2016) 7/8, pp. 1137-1158

Purpose While the potential benefits of integrating humour into advertisements are widely understood, the reasons why these effects emerge are not. Drawing on literature about the impact of psychological feelings of power, this research aims to examine how power motivation interacts with the...

Persistent link: https://www.econbiz.de/10014723956