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Modeling the effect of advertising on price response : an econometric framework and some preliminary findings
Vanhonacker, Wilfried R.
- In:
Journal of business research : JBR
19
(
1989
)
2
,
pp. 127-149
Persistent link: https://www.econbiz.de/10001070110
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A study of promotion and price elasticity
Schultz, Randall L.
;
Vanhonacker, Wilfried R.
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1978
Persistent link: https://www.econbiz.de/10014418466
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