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Behavioral response to price : data-based insights and future research for retailing
Kalyanaram, Gurumurthy
;
Winer, Russell S.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 46-70
Persistent link: https://www.econbiz.de/10013207541
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2
Behavioral response to online pricing : empirical and managerial insights
Kalyanaram, Gurumurthy
;
Saini, Gordhan K.
;
Mony, Suresh
; …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10013288099
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3
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
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