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Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
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Consumers' immediate memory for prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
-
2005
Persistent link: https://www.econbiz.de/10003121973
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How do consumers read and encode a price?
Laurent, Gilles
;
Vanhuele, Marc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014391409
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