Showing 1 - 2 of 2
Persistent link: https://www.econbiz.de/10013177895
In 3 experiments, we show that price-matching guarantees affect the process through which consumers translate price information into subjective judgments. In Experiment 1, we find that price-matching guarantees appear to change the standard used in price evaluation by raising consumers'...
Persistent link: https://www.econbiz.de/10014026108