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Worth the price of admission? : the mediating effect of perceived value on ticket purchase intention
Drayer, Joris; Shapiro, Stephen L.; Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 44-57
Persistent link: https://www.econbiz.de/10011919181
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Understanding prices at art auctions : a conceptual framework for the auction price mechanism
Noll, Laura - 2022
ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …, this thesis inspires marketing and pricing in other industries. …
Persistent link: https://www.econbiz.de/10013450820
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735
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Do consumers prefer round prices? : evidence from pay-what-you-want decisions and self-pumped gasoline purchases
Lynn, Michael; Flynn, Sean Masaki; Helion, Chelsea - In: Journal of economic psychology : research in economic … 36 (2013), pp. 96-102
Persistent link: https://www.econbiz.de/10009751680
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There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations
Schons, Laura Marie; Rese, Mario; Wieseke, Jan; … - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10010259971
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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Pay-what-you-want or mark-off-your-own-price : a framing effect in customer-selected pricing
Schröder, Marina; Lüer, Annemarie; Sadrieh, Abdolkarim - In: Journal of behavioral and experimental economics 57 (2015), pp. 200-204
Persistent link: https://www.econbiz.de/10011560975
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How Prudence and Willingness-to-Pay Shape Price Trends in a Dynamic Pricing Model
Xu, Xiaowei - 2012
imprudence, depending on the shape parameter. The risk factor of prudence (imprudence) can be combined with the marketing factor …
Persistent link: https://www.econbiz.de/10013098410
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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A pay-what-you-want pricing model for restaurants
Chawan, Vinaysingh - In: International journal of services and operations management 32 (2019) 4, pp. 431-449
Persistent link: https://www.econbiz.de/10012051786