Iarmolenko, Iuliia; Chornous, Galyna - In: Mokslo darbai / Vilniaus Universitetas 99 (2020) 1, pp. 69-78
A modern effective business model involves the use of an appropriate pricing strategy. However, what matters is not only short-term profitability but also the long-term loyalty of clients. The main purpose of this paper is to present a specific transactional pricing strategy for a second-hand...
