//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Preisdifferenzierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising media planning, op...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Preisdifferenzierung
Theorie
12
Theory
10
Werbung
9
Advertising
8
Produktqualität
7
Informative advertising
6
Product quality
5
monopoly
5
Monopol
4
Monopoly
4
Preiswettbewerb
4
Unvollkommener Markt
4
Werbewirkung
4
customer directed advertising
4
mass advertising
4
quality
4
targeted advertising
4
Advertising effects
3
Direct marketing
3
Direktmarketing
3
Incomplete market
3
Price competition
3
Price dispersion
3
Produktdifferenzierung
3
Targeting
3
informative advertising
3
Behavior
2
Credibility
2
Direct advertising
2
Price discrimination
2
Product differentiation
2
Similarity
2
Value
2
Web 2.0
2
discount coupons
2
e-WOM
2
price discrimination
2
targeting
2
vertical differentiation
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Esteban, Lola
2
Hernández-García, José M.
2
Gil, Augustín
1
Published in...
All
Journal of economics
1
Review of industrial organization : RIO
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Endogenous direct advertising and price competition
Esteban, Lola
;
Hernández-García, José M.
- In:
Journal of economics
112
(
2014
)
3
,
pp. 225-251
Persistent link: https://www.econbiz.de/10010371748
Saved in:
2
Pricing with endogenous direct advertising in a monopoly
Esteban, Lola
;
Gil, Augustín
;
Hernández-García, José M.
- In:
Review of industrial organization : RIO
25
(
2004
)
2
,
pp. 129-154
Persistent link: https://www.econbiz.de/10002462124
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->