Advertising media planning, optimal pricing, and welfare
Year of publication: |
2016
|
---|---|
Authors: | Esteban, Lola ; Hernández-García, José M. |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 25.2016, 4, p. 880-910
|
Subject: | Produktentwicklung | New product development | Werbeplanung | Advertising planning | Kostenmanagement | Cost management | Wohlfahrtsanalyse | Welfare analysis |
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