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~subject:"Preisgestaltung"
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Werbung als Investition
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Preisgestaltung
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Absatzpolitik
15
Großbritannien
15
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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11
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Albright, S. Christian
1
Alford, Charles Lang III
1
Benham, Lee
1
Devletoglou, Nicos E.
1
Farris, Paul W.
1
Harris, Frederick H. de B.
1
Peters, Michael
1
Reibstein, David J.
1
Scheidell, John M.
1
Schmalen, Helmut
1
Thépot, Jacques
1
Welam, Ulf Peter
1
Winston, Wayne
1
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Southern economic journal
2
Harvard business review : HBR
1
Journal of business research : JBR
1
Journal of political economy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
The journal of law & economics
1
The quarterly journal of economics
1
Working paper / European Institute for Advanced Studies in Management
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ECONIS (ZBW)
11
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1
Markov models of advertising and pricing decisions
Albright, S. Christian
;
Winston, Wayne
- In:
Operations research
27
(
1979
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10001818697
Saved in:
2
Thresholds and transactions costs
Devletoglou, Nicos E.
- In:
The quarterly journal of economics
85
(
1971
)
1
,
pp. 163-170
Persistent link: https://www.econbiz.de/10002053707
Saved in:
3
An investigation into the effect of selected variables upon barriers to entry in manufacturing industries
Alford, Charles Lang III
-
1972
Persistent link: https://www.econbiz.de/10001833650
Saved in:
4
The effect of advertising on the price of eyeglasses
Benham, Lee
- In:
The journal of law & economics
15
(
1972
),
pp. 337-352
Persistent link: https://www.econbiz.de/10001893684
Saved in:
5
The price reducing potential of advertising
Scheidell, John M.
- In:
Southern economic journal
39
(
1973
)
4
,
pp. 535-543
Persistent link: https://www.econbiz.de/10002770448
Saved in:
6
Restrictions on price advertising
Peters, Michael
- In:
Journal of political economy
92
(
1984
)
3
,
pp. 472-485
Persistent link: https://www.econbiz.de/10002638466
Saved in:
7
Value-maximizing price and advertising with stochastic demand
Harris, Frederick H. de B.
- In:
Southern economic journal
48
(
1981
)
2
,
pp. 296-311
Persistent link: https://www.econbiz.de/10002640842
Saved in:
8
Optimal price and advertising policy for new products
Schmalen, Helmut
- In:
Journal of business research : JBR
10
(
1982
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
Saved in:
9
How prices, ad expenditures, and profits are linked
Farris, Paul W.
;
Reibstein, David J.
- In:
Harvard business review : HBR
57
(
1979
)
6
,
pp. 173-184
Persistent link: https://www.econbiz.de/10002136564
Saved in:
10
Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter
- In:
Management science : journal of the Institute for …
28
(
1982
)
11
,
pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
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