Optimal and near optimal price and advertising strategies for finite and infinite horizons
Year of publication: |
1982
|
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Authors: | Welam, Ulf Peter |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 28.1982, 11, p. 1313-1327
|
Subject: | Absatzpolitik | Werbungsbetrieb | Preisgestaltung |
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