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Models for determining product line prices
Monroe, Kent B. - 1974
Persistent link: https://www.econbiz.de/10002507677
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Pricing: making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10000048327
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Models for pricing decisions
Monroe, Kent B.; Bitta, Albert J. della - In: Journal of marketing research : JMR 15 (1978) 3, pp. 413-428
Persistent link: https://www.econbiz.de/10002507690
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Pricing the product line during periods of scarcity
Monroe, Kent B.; Zoltners, Andris A. - In: Journal of marketing 43 (1979) 3, pp. 49-59
Persistent link: https://www.econbiz.de/10002507728