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There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations
Schons, Laura Marie; Rese, Mario; Wieseke, Jan; … - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10010259971
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Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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Life could be so easy : the convenience effect of round price endings
Wieseke, Jan; Kolberg, Anika; Schons, Laura Marie - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 474-494
Persistent link: https://www.econbiz.de/10011563225
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Corporate social responsibility and perceived fairness of price increases
Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Psychology & marketing 39 (2022) 7, pp. 1370-1384
Persistent link: https://www.econbiz.de/10013280104
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Grundlegende Arten der Preisfindung auf B2B-Märkten
Rese, Mario - In: Preismanagement auf Business-to-Business Märkten : …, (pp. 127-151). 2011
Persistent link: https://www.econbiz.de/10008905657
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Cost decisions and pricing decisions times of value-based management
Rese, Mario - In: Bringing technology to market: trends, cases, solutions, (pp. 61-76). 2007
Persistent link: https://www.econbiz.de/10003439204