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~subject:"Preismanagement"
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Preismanagement
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Michel, Stefan
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AMS review : official publication of the Academy of Marketing Science
1
Harvard-Business-Manager : das Wissen der Besten
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Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
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ECONIS (ZBW)
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Pricing bei Dienstleistungen und Yield Management
Michel, Stefan
;
Zellweger, Corina
- In:
Revenue Management aus der Kundenperspektive : …
,
(pp. 43-62)
.
2014
Persistent link: https://www.econbiz.de/10010256811
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2
Erschließen Sie ihrem Unternehmen neue Werte
Michel, Stefan
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10010484920
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3
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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4
Price Excellence : Strategien zur Steigerung der Profitabilität ; mit vielen Fallbeispielen und Praxisfenstern von bekannten Unternehmen
Pfäffli, Patrick
;
Breckoff, John-Oliver
;
Michel, Stefan
-
2015
Persistent link: https://www.econbiz.de/10011474845
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