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Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.; Lathrop, E. Scott; Kim, Hyoshin - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
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False advertising
Rhodes, Andrew; Wilson, Christopher - 2015
There is widespread evidence that some firms use false advertising to overstate the value of their products. Using a model in which a policymaker is able to punish such false claims, we characterize a natural equilibrium in which false advertising actively influences rational buyers. We analyze...
Persistent link: https://www.econbiz.de/10011448725
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Persuading Consumers with Social Attitudes
Halbheer, Daniel - 2011
conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than …
Persistent link: https://www.econbiz.de/10013124388
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Persuading consumers with social attitudes
Bühler, Stefan; Halbheer, Daniel - 2011
conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than … asymmetries between firms. -- advertising ; social attitude ; consumption externality ; quality …
Persistent link: https://www.econbiz.de/10009130236
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False Advertising
Rhodes, Andrew; Wilson, Christopher - 2017
There is widespread evidence that some firms use false advertising to overstate the value of their products. We consider a model in which a policymaker is able to punish such false claims. We characterize an equilibrium where false advertising actively influences rational buyers, and analyze the...
Persistent link: https://www.econbiz.de/10011660613
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Advertised meeting-the-competition clauses : collusion instead of price discrimination
Budzinski, Oliver; Kretschmer, Jürgen-Peter - 2010
Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial model scenario with differently informed consumers that MCCs primarily serve as a device to facilitate collusion instead of allowing for price discrimination between these...
Persistent link: https://www.econbiz.de/10003957044
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Dynamic pricing for inventories with reference price effects
Chenavaz, Régis; Paraschiv, Corina - 2018
This article presents a dynamic pricing model of a retailer selling an inventory, accounting for consumer behavior. The authors propose an optimal control model, maximizing the intertemporal profit with consumers sensitive to the selling price and to a reference price. The optimal dynamic...
Persistent link: https://www.econbiz.de/10011917292
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Dynamic pricing for inventories with reference price effects
Chenavaz, Régis; Paraschiv, Corina - 2018
This article presents a dynamic pricing model of a retailer selling an inventory, accounting for consumer behavior. The authors propose an optimal control model, maximizing the intertemporal profit with consumers sensitive to the selling price and to a reference price. The optimal dynamic...
Persistent link: https://www.econbiz.de/10011866050
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Advertised Meeting-the-Competition Clauses : Collusion Instead of Price Discrimination
Kretschmer, Jürgen-Peter; Budzinski, Oliver - 2009
Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial model scenario with differently informed consumers that MCCs primarily serve as a device to facilitate collusion instead of allowing for price discrimination between these...
Persistent link: https://www.econbiz.de/10014209748
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Signaling Quality through Prices in an Oligopoly
Janssen, Maarten C.W.; Roy, Santanu - 2007
Firms signal high quality through high prices even if the market structure is highly competitive and price competition … is severe. In a symmetric Bertrand oligopoly where products may differ only in their quality, production cost is … increasing in quality and the quality of each firm’s product is private information (not known to consumers or to other firms …
Persistent link: https://www.econbiz.de/10010325591