, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

explore several differential games to simulate the competition between two firms in Price, in Advertising, and Price and … Advertising simultaneously. The results reinforce important conclusions in the literature and complement it, joining two variables … Price and Advertising toward the achievement of predetermined objective market shares for finite time intervals. The …

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … strongly diminished by competition among CPs, and when consumers are not highly sensitive to content availability. We therefore … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … strongly diminished by competition among CPs, and when consumers are not highly sensitive to content availability. We therefore … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …

and the type of advertisements. Also, advertising demand depends on the number of readers and the distribution of readers … across demographic groups. There are feedback loops because advertising demand depends on the numbers of readers, which again … depends on the amount of advertising, and so on. Due to the difficulty in dealing with such feedback loops when publishers set …