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Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation
Jiang, Yuanchun; Shang, Jennifer; Liu, Yezheng; May, Jerrold - In: International journal of production economics 167 (2015), pp. 257-270
Persistent link: https://www.econbiz.de/10011346561
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Optimal pricing for group buying with network effects
Zhang, Guoquan; Shang, Jennifer; Yildirim, Pinar - In: Omega : the international journal of management science 63 (2016), pp. 69-82
Persistent link: https://www.econbiz.de/10011527457
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Optimizing e-tailer profits and customer savings : pricing multistage customized online bundles
Jiang, Yuanchun; Shang, Jennifer; Kemerer, Chris F.; … - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 737-752
Persistent link: https://www.econbiz.de/10009299469
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Online pricing with bundling and coupon discounts
Jiang, Yuanchun; Liu, Yezheng; Wang, Hai; Shang, Jennifer; … - In: International journal of production research 56 (2018) 5, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011872222
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Impacts of consumer regrets on product demos and pricing strategy in new product release
Zhang, Guoquan; Lv, Qi; Shang, Jennifer - In: Managerial and decision economics : MDE ; the … 45 (2024) 1, pp. 512-538
Persistent link: https://www.econbiz.de/10014443290
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Optimizing mixed bundle pricing strategy : advance selling and consumer regret
Zhang, Guoquan; Li, Guohao; Shang, Jennifer - In: Omega : the international journal of management science 115 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304593