Online pricing with bundling and coupon discounts
Yuanchun Jiang, Yezheng Liu, Hai Wang, Jennifer Shang and Shuai Ding
| Year of publication: |
1-15 March 2018
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| Authors: | Jiang, Yuanchun ; Liu, Yezheng ; Wang, Hai ; Shang, Jennifer ; Ding, Shuai |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 56.2018, 5 (1/15.3.), p. 1773-1788
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| Subject: | online pricing | product bundling | coupon discount | nonlinear mixed-integer programming | sensitivity analysis | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Rabatt | Rebate | Online-Handel | Online retailing | Theorie | Theory | Kundenbindungsprogramm | Loyalty program | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2015.1112443 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011872222