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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Diamond winner of the IDM's Business Performance Awards for 2007 : TV Licensing student campaign 2003 - 2007 ; 50 pints or a TV licence?
Fairlie, Robin
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10003763961
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