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Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian; Eagle, Lynne C. - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
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Improving media campaigns promotion physical activity : the underutilized role of gender
Graham, Dan J.; Graham, Judy F. - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 205-213
Persistent link: https://www.econbiz.de/10003832745
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Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
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Comparing adolescent-focused obesity prevention and reduction messages
Dooley, Jennifer Allyson; Deshpande, Sameer; Adair, Carol E. - In: Journal of business research : JBR 63 (2010) 2, pp. 154-160
Persistent link: https://www.econbiz.de/10003954667
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The use of visual warnings in social marketing : the case of tobacco
Gallopel-Morvan, Karine; Gabriel, Patrick; Le Gall-Ely, … - In: Journal of business research : JBR 64 (2011) 1, pp. 7-11
Persistent link: https://www.econbiz.de/10008806370
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Marketing AIDS prevention : an application of social marketing
Basil, Michael - In: The Routledge companion to nonprofit marketing, (pp. 347-357). 2008
Persistent link: https://www.econbiz.de/10003592657
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Persuading young consumers to make healthy nutritional decisions
Brennan, Ross; Dahl, Stephan; Eagle, Lynne C. - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 635-655
Persistent link: https://www.econbiz.de/10008654293
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Reducing tobacco use in the United States : a public health success story ... so far
Lee, Nancy R. - In: Social marketing for public health : global trends and …, (pp. 31-55). 2011
Persistent link: https://www.econbiz.de/10003941589
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Saskatchewan in motion : a community-based, provincewide social marketing initiative in Canada to promote physical activity
Lagarde, François; Kryzanowski, Cathie; Mintz, James H. - In: Social marketing for public health : global trends and …, (pp. 57-81). 2011
Persistent link: https://www.econbiz.de/10003941595
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Love, sex, and HIV/AIDS : using social marketing to redefine gender norms among Mexican youth
Massingill, Ruth - In: Social marketing for public health : global trends and …, (pp. 83-106). 2011
Persistent link: https://www.econbiz.de/10003941598