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A services approach to social marketing programs
Russell-Bennett, Rebekah; Previte, Josephine; Gallegos, … - In: Contemporary issues in social marketing, (pp. 111-140). 2013
Persistent link: https://www.econbiz.de/10011431916
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The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
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A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
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Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021
Persistent link: https://www.econbiz.de/10012586414
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Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
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Self-efficacy or perceived behavioural control : which influences consumers' physical activity and healthful eating behaviour maintenance?
Parkinson, Joy; David, Patricia; Rundle-Thiele, Sharyn - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 413-423
Persistent link: https://www.econbiz.de/10011814818
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Motivation, opportunity, and ability : understanding new habits and changes adopted for weight management
Willmott, Taylor; Parkinson, Joy - In: International journal of consumer studies 41 (2017) 3, pp. 291-298
Persistent link: https://www.econbiz.de/10011708080
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Who is the biggest loser? : fat news coverage is a barrier to healthy lifestyle promotion
Previte, Josephine; Gurrieri, Lauren - In: Health marketing quarterly 32 (2015) 4, pp. 330-349
Persistent link: https://www.econbiz.de/10011428637
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Women’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10009756536