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Preventive care
Social marketing
37
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Australia
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Australien
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Parkinson, Joy
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary issues in social marketing
1
Developing digital marketing : relationship perspectives
1
European journal of marketing : EJM
1
Health marketing quarterly
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International journal of consumer studies
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ECONIS (ZBW)
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1
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
2
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
3
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Lahtinen, Ville
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
Saved in:
4
Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi
;
Thaichon, Park
;
Parkinson, Joy
- In:
Developing digital marketing : relationship perspectives
,
(pp. 181-190)
.
2021
Persistent link: https://www.econbiz.de/10012586414
Saved in:
5
Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
Saved in:
6
Self-efficacy or perceived behavioural control : which influences consumers' physical activity and healthful eating behaviour maintenance?
Parkinson, Joy
;
David, Patricia
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 413-423
Persistent link: https://www.econbiz.de/10011814818
Saved in:
7
Motivation, opportunity, and ability : understanding new habits and changes adopted for weight management
Willmott, Taylor
;
Parkinson, Joy
- In:
International journal of consumer studies
41
(
2017
)
3
,
pp. 291-298
Persistent link: https://www.econbiz.de/10011708080
Saved in:
8
Who is the biggest loser? : fat news coverage is a barrier to healthy lifestyle promotion
Previte, Josephine
;
Gurrieri, Lauren
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 330-349
Persistent link: https://www.econbiz.de/10011428637
Saved in:
9
Women’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10009756536
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