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Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
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Role of digital misinformation in analysing COVID-19 vaccine hesitancy
Mahajan, Renuka; Gupta, Pragya; Kushawaha, Pooja S. - In: International journal of management practice : IJMP 16 (2023) 3, pp. 284-318
Persistent link: https://www.econbiz.de/10014315872
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Clear, conspicuous, and concise : disclosures and Twitter word-of-mouth
Burkhalter, Janée N.; Wood, Natalie T.; Tryce, Stephanie A. - In: Business horizons 57 (2014) 3, pp. 319-328
Persistent link: https://www.econbiz.de/10010359561
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Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael; Wilson, Jonathan A. J.; De Silva, Varuna - In: Journal of Islamic marketing 13 (2022) 12, pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
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The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan; Kim, Juran - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
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Sexual and gender minority's social media user characteristics : examining preferred health information
Park, Hyojung; Rodgers, Shelly; McElroy, Jane A.; … - In: Health marketing quarterly 35 (2018) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011865625
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Predicting and deterring default with social media information in peer-to-peer lending
Ge, Ruyi; Feng, Juan; Gu, Bin; Zhang, Pengzhu - In: Journal of management information systems : JMIS 34 (2017) 2, pp. 401-424
Persistent link: https://www.econbiz.de/10011764496
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Fired up for the future : how time shapes sharing
Weingarten, Evan; Berger, Jonah - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
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Marketplaces of misinformation : a study of how vaccine misinformation is legitimized on social media
Di Domenico, Giandomenico; Nunan, Daniel; Pitardi, Valentina - In: Journal of public policy & marketing 41 (2022) 4, pp. 319-335
Persistent link: https://www.econbiz.de/10013384449
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Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn; Pavlopoulou, Ismini - In: Psychology & marketing 41 (2024) 3, pp. 532-546
Persistent link: https://www.econbiz.de/10014467611