The current state of knowledge on electronic word-of-mouth in advertising research
Shu-Chuan Chu and Juran Kim
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Chu, Shu-Chuan ; Kim, Juran |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 1, p. 1-13
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| Subject: | Electronic word-of-mouth | advertising | viral advertising | social media | Social Web | Social web | Virales Marketing | Viral marketing | Werbung | Advertising | Gesundheitsvorsorge | Preventive care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1407061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859185