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Value brands : cheap or trendy...
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Subject
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Price
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,825
Theory
9,639
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
Beziehungsmarketing
8,935
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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Undetermined
265
Free
253
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Article
526
Book / Working Paper
375
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493
Aufsatz in Zeitschrift
493
Graue Literatur
188
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188
Arbeitspapier
165
Working Paper
165
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47
Thesis
38
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32
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32
Collection of articles written by one author
8
Sammlung
8
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5
Conference paper
5
Konferenzbeitrag
5
Sammelwerk
5
Bibliografie enthalten
4
Bibliography included
4
Amtsdruckschrift
3
Government document
3
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2
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1
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1
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1
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1
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1
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English
817
German
78
French
3
Norwegian
1
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1
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1
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1
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Author
All
Chaloupka, Frank J.
13
Homburg, Christian
10
Tauras, John A.
9
Blundell, Richard W.
8
Crawford, Ian
8
De Giorgi, Giacomo
8
Fischer, Greg
8
Jayachandran, Seema
8
Raffler, Pia
8
Cunha, Jesse M.
7
Hendel, Igal
7
Koschate, Nicole
7
Müller, Holger
7
Nevo, Aviv
7
Wildenbeest, Matthijs R.
7
Bordalo, Pedro
6
Browning, Martin James
6
Coulter, Keith S.
6
Dulleck, Uwe
6
Farrelly, Matthew C.
6
Gennaioli, Nicola
6
Hackl, Franz
6
Jensen, Robert T.
6
McCorriston, Steve
6
Monroe, Kent B.
6
Popkowski Leszczyc, Peter T. L.
6
Shleifer, Andrei
6
Sándor, Zsolt
6
Weiss, Bernhard
6
Winter-Ebmer, Rudolf
6
Berndt, Ernst R.
5
Chandra, Amitabh
5
Chetty, Raj
5
Eliaz, Kfir
5
Grewal, Dhruv
5
Karlan, Dean
5
Kroft, Kory
5
Looney, Adam
5
Moraga-González, José Luis
5
Morgan, C. W.
5
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Institution
All
National Bureau of Economic Research
22
Ernst-Moritz-Arndt-Universität Greifswald
2
Books on Demand GmbH <Norderstedt>
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Eberhard Karls Universität Tübingen
1
Gesellschaft für Ökologische Kommunikation mbH
1
INFRAS
1
INSEAD
1
Nomos Verlagsgesellschaft
1
Schweden / Konkurrenskommittén
1
Schweiz / Eidgenössisches Departement für Umwelt, Verkehr, Energie und Kommunikation
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
University of Nottingham / Centre for Decision Research and Experimental Economics
1
University of Nottingham / School of Economics
1
University of Warwick / Department of Economics
1
Universität Greifswald / Rechts- und Staatswissenschaftliche Fakultät
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Vereinigung Schweizerischer Verkehrsingenieure
1
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Published in...
All
Journal of business research : JBR
27
Working paper / National Bureau of Economic Research, Inc.
26
NBER working paper series
22
NBER Working Paper
20
Journal of retailing and consumer services
17
Journal of revenue and pricing management
17
Journal of retailing
14
Discussion paper / Centre for Economic Policy Research
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
The journal of product & brand management
9
International journal of hospitality management
8
International journal of industrial organization
8
Journal of economic psychology : research in economic psychology and behavioral economics
8
Journal of marketing research : JMR
7
Journal of wine economics
7
Applied economics
6
Discussion paper
6
Energy economics
6
Working paper series
6
CESifo working papers
5
Discussion papers / CEPR
5
Economics letters
5
European journal of operational research : EJOR
5
Journal of business economics : JBE
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of marketing
5
Psychology & marketing
5
Applied economics letters
4
Electronic commerce research
4
Journal of political economy
4
Journal of the Academy of Marketing Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The American economic review
4
The journal of consumer marketing
4
Wirtschaftswissenschaftliche Diskussionspapiere
4
American journal of agricultural economics
3
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Source
All
ECONIS (ZBW)
899
RePEc
1
Other ZBW resources
1
Showing
1
-
10
of
901
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articles prioritized
date (newest first)
date (oldest first)
1
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Revisiting the income effect : gasoline prices and grocery purchases
Gicheva, Dora
;
Hastings, Justine S.
;
Villas-Boas, Sofia
-
2007
Persistent link: https://www.econbiz.de/10003604233
Saved in:
3
Are
fashion
consumers like schooling fish? : the effectiveness of popularity cues in
fashion
e-commerce
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of business research : JBR
85
(
2018
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011815380
Saved in:
4
The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald
;
Teixeira, Thales S.
-
2018
Persistent link: https://www.econbiz.de/10011931489
Saved in:
5
On estimating market efficiency
Ratchford, Brian Thomas
- In:
Journal of consumer policy : consumer issues in law, …
15
(
1992
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10001137450
Saved in:
6
Partitioned pricing, price fairness perceptions, and the moderating effects of
brand
relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
7
A
brand
built on sand : is acquiring a local
brand
in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
8
Brand
love and positive word of mouth : the moderating effects of experience and price
Karjaluoto, Heikki
;
Munnukka, Juha
;
Kiuru, Katrine
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
Saved in:
9
An empirical investigation of repeat buying behavior of customers of two brands in India
Baidya, Mehir Kumar
;
Ghosh, Gautam
- In:
Journal of Indian business research
6
(
2014
)
3
,
pp. 255-268
Persistent link: https://www.econbiz.de/10010492681
Saved in:
10
Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
Saved in:
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