Most previous studies in price dispersion literature consider only the dispersion of post price. We build a model combining price dispersion with the associated sales, incorporating the dynamic update of online reputation in an Internet market. We identify buyer informativeness, which measures...

Innovations can often be targeted to be more valuable for some consumers than others. This is especially true for digital information goods. We show that the traditional price system not only results in significant deadweight loss, but also provides incorrect incentives to the creators of these...