Cyclical Bid Adjustments in Search-Engine Advertising
Year of publication: |
2011
|
---|---|
Authors: | Xiaoquan (Michael) Zhang ; Feng, Juan |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 57.2011, 9, p. 1703-1719
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | bid adjustment | Edgeworth cycle | keyword auction |
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