Argentesi, Elena; Buccirossi, Paolo; Cervone, Roberto; … - 2018
led the merging parties to reposition their assortment and increase average category prices. While the low-variety and low-price … target’s stores reduced the depth of their assortment when in direct competition with the acquirer’s stores, the latter … offerings in order to avoid cannibalization and lessen local competition. Further, we show that other dimensions of …