This study examines Tennessee and Pennsylvania consumers market participation for environmentally certified hardwood … the effects of scope of certification and demographics on premium amounts, and builds profiles of consumers who are …, young, female and low-income consumers had consistently positive influence on willingness to pay. Consumers who indicated …

on as higher prices to the consumer, with a longitudinal study of the European automotive market. Using a large data set … per unit costs for new cars are not supported, at least as far as the pass-through into retail or list prices are …

price discriminate across markets based on the local wage of consumers. With price dispersion, the market price of a good … does not measure its resource cost. This breaks the tight link between relative quantities and relative prices implied by … most models. We show that volatile and persistent fluctuations in relative wages lead to volatile and persistent …

's proposition, which was translated in a set of hypotheses. Findings – The results obtained indicated that consumers perceived …; variables that could exert influence on the impact of CSR on consumers' reactions; the influence of information sources about … opportunity to respond to their consumers' desires of feeling good about a purchase (incentivating CSR), while achieving their …

Reports on a study in which 265 consumers were asked to assign price and quality estimates to women’s sweaters. Uses a …

judgments of product prices. One important issue concerns whether consumers process price information in a similar way to that …Usually price information is presented as arabic numerals and consumers’ brand selections often involve comparative … communicate prices. This paper reports two studies that compare the processing of price with other numerical information.  …

One main concern regarding the use of reference prices in advertisements relates to the possibility of deception due to … consumers' positive response towards exaggerated or implausible claims. This paper examines the moderating roles of a contextual … influencing consumer evaluation of reference prices across two experiments. The results support the hypothesized effects of need …