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~subject:"Pricing"
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Pricing
Game theory
116
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115
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102
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101
Preismanagement
46
Pricing strategy
46
Advertising
40
Dynamic game
40
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40
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39
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27
Vertriebsweg
27
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24
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22
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22
Nash equilibrium
16
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Endogenous growth model
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10
International environmental policy
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Internationale Umweltpolitik
10
Nichtkooperatives Spiel
10
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10
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10
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9
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9
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9
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Zaccour, Georges
8
Martín Herrán, Guiomar
5
Sigué, Simon Pierre
4
Karray, Salma
2
André, Francisco J.
1
Crettez, Bertrand
1
De Giovanni, Pietro
1
Hayek, Naila
1
Jørgensen, Steffen
1
Le Ny, Jérôme
1
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1
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1
Salhab, Rabih
1
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1
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Departamento de Economía, Universidad Pablo de Olavide
1
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European journal of operational research : EJOR
3
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Central European journal of operations research
1
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1
Pricing of demand-related products : can ignoring cross-category effect be a smart choice?
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
223
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012233246
Saved in:
2
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
4
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
5
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
6
Optimal pricing and advertising policies for a one-time entertainment event
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
100
(
2019
),
pp. 395-416
Persistent link: https://www.econbiz.de/10012130992
Saved in:
7
Incentive strategies for an optimal recovery program in a closed-loop supply chain
De Giovanni, Pietro
;
Reddy, Puduru V.
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
249
(
2016
)
2
,
pp. 605-617
Persistent link: https://www.econbiz.de/10011436775
Saved in:
8
Dynamic marketing policies with rating-sensitive consumers : a mean-field games approach
Salhab, Rabih
;
Le Ny, Jérôme
;
Malhamé, Roland P.
; …
- In:
European journal of operational research : EJOR
299
(
2022
)
3
,
pp. 1079-1093
Persistent link: https://www.econbiz.de/10013207227
Saved in:
9
Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao
;
Tang, Wansheng
;
Zaccour, Georges
;
Zhang, …
- In:
European journal of operational research : EJOR
276
(
2019
)
3
,
pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
Saved in:
10
Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
Operations research letters
46
(
2018
)
2
,
pp. 199-204
Persistent link: https://www.econbiz.de/10011824880
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