Dynamic marketing policies with rating-sensitive consumers : a mean-field games approach
Year of publication: |
2022
|
---|---|
Authors: | Salhab, Rabih ; Le Ny, Jérôme ; Malhamé, Roland P. ; Zaccour, Georges |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 299.2022, 3 (16.6.), p. 1079-1093
|
Subject: | Game theory | Marketing | Mean-field games | Pricing | Product rating | Spieltheorie |
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