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New forms of retailing present different pricing challenges. The selling of college textbooks over the Internet …
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In this study, we compare the pricing behavior between online branches of traditional retailers (OBTRs) and online …‐only retailers (ORs). Focusing on branded electronics sold online, we find that no significant pricing differences between ORs and …
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The purpose of this study is to examine differences in consumers’ perceptions of an acceptable price range and their responses to the advertised reference price in terms of internal reference price, price‐search intention, and perceived value between online and offline retail channels. This...
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