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Firms selling goods whose quality level deteriorates over time often face difficultdecisions when unsold inventory remains. Since the leftover product is often perceivedto be of lower quality than the new product, carrying it over offers the firm a secondselling opportunity and an ability to...
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This paper studies content strategies for online publishers of digital information goods. It examines sampling strategies and compares their performance to paid content and free content strategies. A sampling strategy, where some of the content is offered for free and consumers are charged for...
Persistent link: https://www.econbiz.de/10010856827
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Manufacturers often face a choice of whether to recover the value in their end-of-life productsthrough remanufacturing. In many cases, firms choose not to remanufacture, as they are(rightly) concerned that the remanufactured product will cannibalize sales of the higher-marginnew product....
Persistent link: https://www.econbiz.de/10009475787
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