The future of sports ticketing : technologies, data, and new strategies
Year of publication: |
2023
|
---|---|
Authors: | Yılmaz, Övünç ; Easley, Rob F. ; Ferguson, Mark |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 22.2023, 3, p. 219-230
|
Subject: | Pricing | Sports | Ticket markets | Sport | Preismanagement | Pricing strategy | Sportveranstaltung | Sport event | Profisport | Professional sports | Sportmarketing | Sports marketing |
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