Villas-Boas, J. Miguel - In: Marketing Science 17 (1998) 2, pp. 156-169
many products to have in the line and the physical characteristics of each product, quality. Each product may or may not be … composed of different market segments that value quality differently: Some market segments are willing to pay more for quality … segments. Another way of seeing the problem is that the channel pricing distortions increase the cannibalization forces across …