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The influence of e-word-of-mouth on hotel occupancy rate
Viglia, Giampaolo; Minazzi, Roberta; Buhalis, Dimitrios - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 2035-2051
Persistent link: https://www.econbiz.de/10011624250
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The impact of dynamic price variability on revenue maximization
Abrate, Graziano; Nicolau, Juan Luis; Viglia, Giampaolo - In: Tourism management : research, policies, practice 74 (2019), pp. 224-233
Persistent link: https://www.econbiz.de/10012128605
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Choosing the discount size in the software industry : how to incentivise the salesforce
Bergers, Dominic; Ghaffari, Mahsa; Viglia, Giampaolo; … - In: Industrial marketing management : the international … 109 (2023), pp. 232-244
Persistent link: https://www.econbiz.de/10014282247
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The influence of e-word-of-mouth on hotel occupancy rate
Viglia, Giampaolo; Minazzi, Roberta; Buhalis, Dimitrios - In: International Journal of Contemporary Hospitality Management 28 (2016) 9, pp. 2035-2051
Purpose Online consumer reviews have become increasingly important for consumer decision-making. One of the most prominent examples is the hotel industry where consumer reviews on websites, such as Bookings.com, TripAdvisor and Venere.com, play a critical role in consumers’ choice of a hotel....
Persistent link: https://www.econbiz.de/10014764263