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Virtual Assisted Self Interviewing (VASI): An Expansion of Survey Data Collection Methods to the Virtual Worlds by Means of VDCI

Bell, Mark W.; Castronova, Edward; Wagner, Gert G. - 2008

Changes in communication technology have allowed for the expansion of data collection modes in survey research. The proliferation of the computer has allowed the creation of web and computer assisted auto-interview data collection modes. Virtual worlds are a new application of computer...

Persistent link: https://www.econbiz.de/10011439035

Online identity construction : how gamers redefine their identity in experiential communities

Pinto, Diego Costa; Reale, Getúlio; Segabinazzi, Rodrigo; … - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 399-409

Persistent link: https://www.econbiz.de/10011508898

Special issue: Gaming

Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011508906

Video games and young children's evolving sense of identity : a qualitative study

Bassiouni, Dina H.; Hackley, Christopher E. - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 127-142

Persistent link: https://www.econbiz.de/10011522194

Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches

Cova, Bernard; White, Tim - In: New Developments in Online Marketing, (pp. 77-91). 2014

Persistent link: https://www.econbiz.de/10010354584

Product placement in social games : qualitative research insights

Chen, Huan; Haley, Eric; Deterding, Audrey - In: Advertising in new formats and media : current research …, (pp. 335-360). 2016

Persistent link: https://www.econbiz.de/10011473445

Selling virtual currency in digital games : implications for gameplay and social welfare

Guo, Hong; Hao, Lin; Mukhopadhyay, Tridas; Sun, Daewon - In: Information systems research : ISR 30 (2019) 2, pp. 430-446

Persistent link: https://www.econbiz.de/10012038237

The influence of dialogic engagement and prominence on visual product placement in virtual reality videos

Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502

Persistent link: https://www.econbiz.de/10012024000

Price promotions in "freemium" settings

Runge, Julian; Nair, Harikesh; Levav, Jonathan - 2019 - This draft: March 18, 2019

The “freemium” model for digital goods involves selling a base version of the product for free, and making premium product features available to users only on payment. The success of the model is predicated on the ability to profitably convert free users to paying ones. Price promotions (or...

Persistent link: https://www.econbiz.de/10012065236

Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game

Wang, Dianwen; Yang, Zhilin; Ding, Zhihua - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 106-119

Persistent link: https://www.econbiz.de/10012129487